What’s New


Enjoy our “Celebration of Agriculture”

This is a FREE Event!  Fun for the entire family!

Colorado State Extension and Fruita Co-Op Country is pleased to host the 11th annual Farm & Ranch Day to be held on Saturday, March 10, 2018 9:00-3:00 at Fruita Co-Op Country/Ace Hardware, 1650 U.S. Hwy 6 & 50, Fruita, Colorado.

There will be over 35 informational and educational booths, farm animals, and various demonstrations throughout the day, free BBQ provided by the CO-OP and served by Mesa Co. 4-H. Fruita Monument (FFA) Future Farmers of America will be hosting a free build a birdhouse activity booth for the kids.

Watch a Ferrier in action, learn about Bees, Backcountry Horsemen, Catch a Heifer & 4H programs, get up close with a variety of farm animals, CSU Extension Master Gardner’s,  free old fashioned hay rides, and learn about agriculture education classes at Western Colorado Community College.


Coop Country Stores in Fruita, Nucla and Palisade are offering scholarships to area high school graduates.  Scholarship awards can range from $500 to $4,200.  Two different scholarship opportunities are available. Read more…

New hours for Nucla Store beginning Monday, Sept. 3 – 8 am – 5 pm


The Fruita Consumers Co-op has announced that three (3) local high school students have been selected to each receive a Co-op Country scholarship. These scholarships are presented to high school graduates entering college with intentions to major in agricultural related degree programs. Read more…

New Animal Drug Regs

The Food and Drug Administration (FDA) has amended the new animal drug regulations to implement the veterinary feed directive (VFD) drugs section of the Animal Drug Availability Act of 1996 (ADAA). On June 3, 2015, the FDA published in the Federal Register the final rule revising the VFD regulations in 21 CFR Part 558. Click for more...

2016 Mesa County Fair

Your Co-ops bought more than $16,000 in 4H/FFA Animals this year! We also bid on many animals that we do not buy, helping our youth make even more money. Read what we did here – including Rates of Gain.

ACE Announces Instant Savings!

No longer will Ace Rewards members have to redeem rebates through the mail and wait the four to six weeks it typically takes for those to be processed. Ace’s most valuable customers can now receive Instant Savings on their purchases right at checkout. Read more here!